The 21st century Negro athlete has been all but censored when it comes to social political issues within the African American community. It is looked as the big “no-no” in the eyes of advertisers, endorsements, public relations and the NBA/NFL itself. Gone are the days of Jim Brown, Bill Russell, Kareem Abdul-Jabbar, and the boisterous Muhammed Ali. These were men of principle, character, and weren’t afraid to embrace who they were and where they came from. They understood being socially aware could cost them everything they worked for, but they knew black brotherhood was not only an iconic symbol to engraved in the minds of black America, but a warning to white America that we as a people shall not be moved. Insert the modern day athlete: when unless it’s the current social movements of the day (aka everything non-black), the athlete is obligated to appear in commercials and…
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